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Many people may ask what does the red feather represent?

The symbol for the brand started with the energy and the love of one person that motivates our Co Founder, Archie Clay III – his grandmother. Rosetta Clay nurtured and encouraged him as a loving grandmother.

Though she died a few years ago from breast cancer, her spirit lives on through our brand BRIMS. Her favorite bird was the Red Robin. So our team chose to incorporate the red feather, with a hint of pink, as the single image in our logo. It is our way of honoring Archie's grandmother for motivating him on having the strength and resiliency to start this company.

To Rosetta!