Our Story

Each individual is the curator of their own distinct fashion. Our Brims are a tool to help execute that fashion and expand beyond any one specific type of style. We understand the importance of having a personal style and create brims that instill an unapologetic confidence in the wearer to express their trust. best selves.

Our family has encouraged us to follow our dreams - so we have. The Red Robin feather in our logo is a representation of the love, support, and encouragement our families give us. This positivity constantly reminds us of our infinite capabilities. Thus, we decided to infuse that energy into our handcrafted brims and spread it through the world.

We are entrepreneurs, building a legacy that shares our experience of fashion with the world. These are our values:

1. WHERE THERE IS NO RISK, THERE IS NO REWARD
2. THERE’S NO GROWTH IN YOUR COMFORT ZONE.
3. OUR BRIMS SOAR BEYOND “MATERIALS.” THEY ARE AN EXPERIENCE.

Our shared values were instilled in us by our families. Family is at the heart of what we do, and anyone who purchases or engages becomes a part of The Brims Family.

We are more than the Brims we sell. We deliver a handcrafted, American-made experience blending fashion elements from the North & South. We help create confidence in our Brims Family that expands even after they take the brim off. Those who have purchased a Brim, or come to any of our events know that it is more than just a hat. We are crafting a lifestyle that has no limits - a lifestyle accessible to anyone: from college students to grandparents to celebrity influencers. Our Brims represent a timeless style that will last long after we are gone.

Many people may ask what does the red feather

represent?

The symbol for the brand started with the energy and

love from one person that motivates our Co-Founder,

Archie Clay III – his grandmother. Rosetta Clay nurtured

and encouraged him as a loving grandmother.

Though she died a few years ago from breast cancer,

her spirit leaves on through our brand BRIMS. Her

favorite bird was the Red Robin. So our team chose to

incorporate the red feather, with a hint of pink, as the

single image in our logo. It is a our way of honoring

Archie's grandmother for motivating him on having the

strength and resiliency to start this company.

To Rosetta!